It all began in 2014, when Denis and Arthur met at a music concert. That moment sparked the idea to create a unified platform for creative individuals — a place where they could share their work, collaborate, reach new audiences, and grow their popularity.

Denis had experience in the entertainment industry, while Arthur was running an internet service provider company at the time — and so the startup was born.

The result was MyTalent, a platform that allowed users to freely publish their creative work — from music and dance to fashion and handmade art.

Over time, the project evolved into a music-focused streaming service called Awerta. One of its branches became Awerta Radio, an online station dedicated to broadcasting music by lesser-known artists. It gave young DJs the opportunity to create their own shows and reach global audiences. Later, in partnership with Amnesia EDM Project, Awerta Radio became the official and exclusive streaming platform for Ukraine’s club music festival Arena EDM Party.

As the projects grew, so did the team. In 2019, the SABDAY company was officially founded. In addition to developing its own products, the company began offering professional website and mobile app development services.

One of the new directions became game development. After securing a contract to produce eight casual games, the SABDAY team successfully delivered — launching eight bright, engaging titles.

In 2020, the company introduced its first virtual assistant — Viki Vi. It was SABDAY’s debut project using artificial intelligence. The assistant’s visual identity was brought to life as a digital businesswoman named Viki, designed by the company’s own creative team.

As of 2025, SABDAY continues to grow and innovate. Its portfolio includes websites, applications, games, and in-house digital products. The company’s main focus has shifted to business process automation through the integration of AI-powered solutions — helping businesses eliminate routine tasks, improve efficiency, and save valuable time.